About Lorna Jane
More than two decades after opening its first store, Lorna Jane’s core identity remains the same. It is first in fitness and fashion since 1990 and it is designed for women by women.
As Australia’s premier women’s activewear label, Lorna Jane has long provided the perfect mix of fashion and function. With a focus on activewear design, manufacturing and retail, Lorna Jane is committed to delivering active, authentic, innovative and inspirational garments to its customers.
Its aim is to inspire women to live their best life though active living.
At the core of the brand is a three pillared philosophy which is embodied in all aspects of the Lorna Jane business. Move Nourish Believe represents the meaning behind Lorna Jane’s three icons which have become synonymous with the brand and integrated into its identity and behaviour. The message is clear; move your body everyday, nourish from the inside out, and believe anything is possible. This philosophy, together with its clothing, allows Lorna Jane to uphold its essential brand promise: to provide on-trend activewear with superior hi-tech fabrication and construction to improve performance, motivate, and inspire women to move nourish and believe everyday in order to live their best life.
Lorna Jane believes women can have and do it all. It is sporty, sexy and stylish, providing the activewear wardrobe for the modern woman. It is not anonymous; founder and creative director Lorna Jane Clarkson has put her name to the brand and continues to influence its direction. She believes the Lorna Jane philosophy transcends the traditional concept of activewear beyond the confines of the gym to something much greater.
“Women are discerning. They are not simply looking for activewear, they want pieces that work with their busy life and reflect their personal style,” said Ms Clarkson.
It is this insight and appreciation of her customers’ needs that has created a cult-like following and a flock of women including celebrities who sport the label in cafes, parks, shops, and gyms around the world.
Demonstrating an impressive 22 year history, Lorna Jane is proud of its heritage and reputation for highly-regarded levels of quality, considered approach to construction, and use of technical fabrics including its patented LJExcel, the brand’s own hi-tech fabric. Its ability to produce up to 100 new pieces each month, and its fashionable use of color and design enable it to retain the attention of its customers month after month and year after year.
Active women globally are empowered by the sense of energy they gain from wearing a product that enhances their life and encourages them to live actively. Lorna Jane is no longer simply a clothing label, it has become a way of life.